We proudly launched our Summer 2025 collection, ROOTS - a bold celebration of identity, legacy and craftsmanship. Inspired by founder Rokeya Khanum’s return to Bangladesh, the collection merges traditional South Asian silhouettes with Western cuts and expressive construction. From saree-style draping and rope detailing to punchy colours and slinky textures, ROOTS is a love letter to women who wear their culture and confidence with pride.

Shot on location in Bangladesh for the very first time, the campaign captures both the chaos and beauty of Dhaka’s city streets and the stillness of rural Sylhet, echoing the duality at the core of the brand. 

Designed not just for a season, but for storytelling - each piece in ROOTS is made to order, hand-finished and created with intention.