OUR COMMITMENTS
01 Sustainability
There is no silver bullet to sustainability. No fashion brand can claim to be 100% sustainable and we learned this firsthand through the Fashion Sustainability programme we completed with mentors from Forbes, Burberry, Chanel and more, via The Trampery.
We know we’re not perfect. But we also know that perfection isn’t the goal - progress is. And we're committed to making thoughtful, meaningful steps forward.
At Khanum’s, we are proud to be a luxury fashion brand that operates on a made-upon-order basis. This means we only produce garments once an order is placed, reducing excess and waste from the start. We don't mass produce and we don't have warehouses full of stock either. From the beginning, our mission has been to create distinctive, timeless pieces that reject the mass production cycle and challenge the culture of overconsumption.
We believe in beautifully constructed garments designed to last a lifetime - pieces that can be worn, re-worn and passed down. We prioritise classic tailoring, enduring silhouettes and tonal elegance over mass-produced trends.
Behind the scenes, we continue to evolve - researching, trialling, learning and implementing better sourcing and supply chain practices. We're committed to ensuring our garments are produced under fair working conditions, with materials that carry the least possible environmental impact.
We know we’re not doing enough yet. But we’re trying - and we always will be. If you have questions, feedback, or simply want to connect about what we’re working on, we’d love to hear from you: info@khanums.co
EMBELLISHMENT
At Khanum’s, we want our signature embellishments to do good as well as look good. That’s why we’re continuously researching how we can improve the materials used in our beading and embellishment processes, placing eco-friendly alternatives at the forefront of our production conversations.
Many of our designs are hand-embroidered and hand-embellished, crafted with care and intention. We are committed to refining this craft further, ensuring each embellishment is sewn to last and remains a lasting, dependable part of your wardrobe for years to come.
Considered Craftsmanship
Every Khanum’s piece is the result of thoughtful design and refined artistry. We approach each creation with intention - not to chase trends, but to honour a deeper philosophy of beauty, function and longevity.
Each silhouette is carefully considered - balancing structure and softness, elegance and ease. We pay close attention to detail, from intricate hand embellishments to fluid draping and precise tailoring, ensuring every piece feels personal and powerful.
Subtle nods to our South Asian heritage are woven throughout our collections. These influences are never performative, but quietly rooted in where we come from and what inspires us. It’s our way of honouring culture without being confined by it.
Material Integrity
In 2024, we began actively researching and testing eco-conscious fabrics that are kinder to both people and the planet. Our goal is to transition many of our styles to more sustainable materials by 2030.
At Khanum’s, we’re committed to reducing our environmental impact by limiting the use of virgin raw materials and preventing unnecessary waste. That’s why we operate on a made-upon-order basis - producing only what’s needed, when it’s needed.
We also repurpose off-cut fabrics into accessories, ensuring no material is left behind. Our sourcing decisions are grounded in ethics, longevity and care, and we’re constantly exploring new, lower-impact textiles to build a more conscious future - one piece at a time.
PURPOSEFUL PACKAGING
Beautiful packaging shouldn’t come at the cost of the planet. That’s why 90% of our packaging has been transitioned to FCA-approved recycled or biodegradable materials. We're committed to continuously improving our practices and are actively working to eliminate all single-use packaging across our supply chain in favour of reusable and compostable alternatives.
Every Khanum’s order is delivered with care: dresses arrive in soft satin duster bags designed to preserve their quality, while jackets and blazers are shipped with structured coat hangers and protective garment covers. Our goal is to ensure your pieces arrive ready to treasure - without unnecessary waste.