Khanum’s is more than just a clothing brand - it’s a celebration of women, rooted in community, culture and empowerment. The very name ‘Khanum’ means women of honour, status and strength.

Our founder, Rokeya Khanum, embodies that spirit. Raised in East London by Bangladeshi immigrant parents who worked as garment factory tailors, she was exposed to garment production and craftsmanship from an early age.

As a young single mother navigating hostels and hardship, she defied every expectation placed on her. She earned her law degree, pursued a corporate career and eventually founded Khanum’s to carve out a new narrative - not just for herself, but for women like her.

Today, Khanum’s is a womenswear brand worn by A-list celebrities, stocked by prestigious retailers and featured in titles like Vogue, Harper’s Bazaar, Elle and Tatler. But our proudest achievements lie off the runway - in our commitment to women.

Rokeya is an ambassador for The Bangladesh Education Trust, helping raise funds to combat child labour and provide access to education in rural communities. Her journey is a testament to what’s possible with grit, vision and purpose. Through Khanum’s, she continues to break barriers, proving to women - especially those from marginalised communities - that impossible is just a mindset.